Category Archives: Fashion

Do Promo Models Wear Skimpy Clothing?

We’re all aware of the sexy grid girls who walk around at the car races and the beautiful ladies that stand at the train station handing out free samples of shampoo or the latest packet of chips. These females are known as promo girls and their job is to sell a brand!

We also know that sex sells which is why we often find promo staff not only being very attractive, but being quite sexual in terms of their look. So do promo girls wear clothing that is too skimpy, or is it a legitimate tactic that works in the marketplace?

I believe most promotional models are dressed nicely, albeit sexy. They maintain an amount of class that doesn’t tarnish the brand they are promoting, and make people want to buy the product. Obviously there are exceptions to the rule, and some outfits that the girls wear are way too revealing and tacky. This will only harm the perception of the business they are showcasing, so I don’t think we are going to go down a road where things get too smutty.

And even the more revealing models still have nothing on the singers in the film clips seen at 10am on a Saturday morning on Video Hits. And we wonder why the kids of today are dressing slutty! But that’s a topic for another day!

Fashion PR a great publicity spinner

Public relations is a popular way for companies to generate publicity for their business, or specific products or services that they provide. This can be done by organising events or running promotions. A PR agency will organise these events for the client and a number of firms specialise in certain types of PR, such as beauty, lifestyle and fashion.

Fashion PR will focus on marketing and product placement for fashion related clients, which may include a product launch for a new fashion label, or hold an event where the brand is the main sponsor or focus. Fashion and beauty brands are big business, so there it is a very lucrative market to crack. This is why fashion public relations is so popular and a great investment for any marketing budget.