Public relations is a popular way for companies to generate publicity for their business, or specific products or services that they provide. This can be done by organising events or running promotions. A PR agency will organise these events for the client and a number of firms specialise in certain types of PR, such as beauty, lifestyle and fashion.
Fashion PR will focus on marketing and product placement for fashion related clients, which may include a product launch for a new fashion label, or hold an event where the brand is the main sponsor or focus. Fashion and beauty brands are big business, so there it is a very lucrative market to crack. This is why fashion public relations is so popular and a great investment for any marketing budget.